The BeActive Brace is a pressure pad you wear below the knee which claims to alleviate the shooting lower back pain you get from injury to your sciatica nerve. By putting gentle pressure on this spot BeActive brace claims it will enable you to be comfortable walking, bending, or sitting again without agony.

They don’t say who makes or sells BeActive Brace on their website, but USA Today did a video segment that featured the pressure pad. It showed director Collette Liantonio, whom they call the Infomercial Queen, coaching an actor to be more “believable” when grabbing their back in pain.

The BeActive Brace Pitch

BeActive Brace claims to be a “revolutionary discovery” that putting a pressure point below the knee relieves the lower back pain associated with the sciatica nerve (which starts in your foot). As mentioned above, Ms. Liantonio directed the spot which does indeed feature actors appearing to have lower back pain, only to show relief when applying the BeActive Brace.

About Sciatica Nerve Pain

Commonly referred to as sciatica, this is the shooting pain you usually feel in the lower back, buttocks, upper thigh, or calf. It can be mild, or quite painful. According to one source, up to 40% of adults will encounter sciatica at some point in their life. The good news is, according to the Mayo Clinic, mild sciatica usually goes away in a few weeks, especially if you rest, stretch, and apply cold/heat packs and take ibuprofen. If it does last longer, you should see a doctor. Acupuncture or spinal adjustments are sometimes pitched as remedies, but there is no conclusive data showing these do work.